What to model
Category discovery, evaluation criteria, alternatives, implementation questions, and the language buyers use before a sales conversation.
For B2B companies
Understand how AI compresses your category into a shortlist.
Track discovery and comparison prompts across the APIs your buyers use, then review the wording and sources shaping the answer.
What to inspect
Which providers mention your company, which observed entities are positioned first, and which sources accompany the answer.
What to change
Clarify the entity, comparison page, proof point, or source trail that can make the next answer easier to understand.
Buyer questions
Model the shortlist before it reaches the sales team.
Start with a handful of prompts that mirror a real B2B buying journey. Repeat them across providers and observations so category positioning is based on evidence rather than one-off screenshots.
Illustrative prompt set
Example B2B prompt set
Category discovery
What are the credible options for a B2B team solving this problem?
Evaluation
How do the leading tools differ by evidence, setup, provider coverage, and operating model?
Trust proof
Which sources, comparisons, and customer-facing pages make the shortlist more defensible?
Keep the question stable, repeat the observation, then attach the answer and source trail to the next review.